'Project Pink' Identity and Advertisement Materials

This design identity and marketing material were created for a yoga and brunch event, called 'Project Pink', raising funds for breast cancer.


The brief for this event identity called for a feminine, delicate and flowing logo that could be used to send to sponsors as well as at the event itself.


As a large portion of the communication was done online, I included PDF packets of typography and image information for the client as I developed each stage of the design. In doing this and working closely with the client, it ensured that the best design resolution was created.




Adobe Photoshop, Illustrator and InDesign



August 2017



'Project Pink' Event Team



  • Responding to a brief

  • Logo design 

  • Branding

  • Publication Design for print