'Project Pink' Identity and Advertisement Materials

This design identity and marketing material were created for a yoga and brunch event, called 'Project Pink', raising funds for breast cancer.

 

The brief for this event identity called for a feminine, delicate and flowing logo that could be used to send to sponsors as well as at the event itself.

 

As a large portion of the communication was done online, I included PDF packets of typography and image information for the client as I developed each stage of the design. In doing this and working closely with the client, it ensured that the best design resolution was created.

 

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Program

Adobe Photoshop, Illustrator and InDesign

 

Date

August 2017

 

Client

'Project Pink' Event Team

 

Services

  • Responding to a brief

  • Logo design 

  • Branding

  • Publication Design for print

©2019 by Laura Caruso